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Brand Guidelines

We write a rulebook for your brand so everyone uses the right colors, fonts, and logo every time. Think of it like a recipe card that makes sure the cookies taste the same no matter who bakes them.

Starting at
$4,997
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Flint growing businesses lose brand equity when multiple team members and agencies apply logos, colors, and messaging inconsistently across materials.

Our Solution

AppWT creates brand guidelines that ensure consistent application. Your brand appears cohesive across all channels regardless of who creates materials.

About Our Brand Guidelines Services

Brand guidelines maintain consistency as organizations scale. AppWT creates detailed manuals documenting logo usage, color specifications, typography rules, imagery style, voice and tone, and messaging frameworks. Guidelines include correct and incorrect usage examples, minimum size requirements, clear space rules, and approved color combinations. We define application standards for digital and print media, provide templates for common materials, and establish approval workflows. Documentation covers photography style, iconography, graphic elements, and co-branding rules. Guidelines balance providing clear direction with allowing creative flexibility. Southfield enterprises maintain brand consistency across departments, agencies, and franchises through comprehensive guidelines that anyone can follow confidently.

What's Included

✓ Logo usage rules with clear spacing and minimum sizes
✓ Colour palette with print and screen values
✓ Typography scale and pairing rules
✓ Correct and incorrect usage examples
✓ Imagery and tone-of-voice direction
✓ Shareable PDF anyone on the team can follow

Technical Details

Brand guidelines constitute comprehensive documentation systems codifying visual identity standards (logo construction grids with mathematical proportions, clear space formulas using x-height multipliers, minimum reproduction sizes, incorrect usage matrices with 8-12 violation examples), color architecture (Pantone/CMYK/RGB/HEX specifications with WCAG 2.1 accessibility validation, tint/shade percentages, gradient angle specifications), typography systems (font licensing details, hierarchy specifications with point sizes/leading/tracking values, OpenType feature activation), photographic direction (composition rules, subject matter parameters, color grading specifications with LUT files), illustration standards (style attributes, line weight specifications, corner radius values), tone of voice frameworks (vocabulary matrices, writing samples across contexts, brand personality descriptors), and application standards spanning print (offset specifications with trap/overprint settings, PMS color callouts), digital (RGB color space requirements, screen resolution optimization), and environmental (signage specifications, wayfinding systems) touchpoints. Advanced guidelines incorporate motion principles (easing curves, transition durations following 12 Principles of Animation), sonic branding notation (audio logos, brand music specifications), accessibility requirements (screen reader compatibility, keyboard navigation standards), and governance protocols including approval workflows, vendor management procedures, and violation reporting mechanisms. Documentation platforms utilize Frontify, Lingo, or Brandfolder for dynamic updates, version control, asset management, and usage analytics tracking adoption metrics.
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Service Area

Brand Guidelines Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

A document other people can follow without asking. Written in Livonia because guidelines exist for the moments you are not in the room.

Wayne County Corridor

Wrong usage shown, not only right. Guides for Westland, Garden City, Plymouth, Canton and Dearborn brands include the mistakes people actually make.

Oakland County

Colour values for print and screen both. Farmington Hills, Novi, Southfield, Birmingham and Troy documents leave nothing to be approximated at a printer.

Beyond Metro Detroit

Distributed as a shareable PDF. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients can hand it to a vendor and get the brand back intact.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our brand guidelines services.

We write a rulebook for your brand so everyone uses the right colors, fonts, and logo every time. Think of it like a recipe card that makes sure the cookies taste the same no matter who bakes them.

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Ready to Get Started?

Let's discuss how our Brand Guidelines services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

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